0Sign inorRegisterto rate and replyKlaus Preisinger Freelance Writing 4 years ago Uncharted trinket collecting AR game incoming I suppose. Probably no Ghostbusting though. Quick, we need more Sony IPs. 4 years ago Isn’t it a little late to be “aggressive” about mobile? Maybe if they had been aggressive with the Vita, the Xperia Play and Playstation Mobile they wouldn’t be so far behind now. Playstation Certified anyone? Pokémon Go “a real game changer” for Sony’s mobile ambitionsCEO Kaz Hirai believes AR could “lift all boats” in the market for mobile gamesMatthew HandrahanEditor-in-ChiefMonday 5th September 2016Share this article Recommend Tweet ShareCompanies in this articleSony Interactive EntertainmentSony regards Pokémon Go as a “game changer,” according to CEO Kaz Hirai, who has suggested that augmented reality will be a core part of the company’s activities in mobile from now on.Speaking to The Financial Times at the IFA consumer electronics expo, Hirai enthused about the potential for AR to “lift all boats” in the games industry. Since the success of Pokémon Go, he said, Sony is looking at adding AR functionality to its mobile games.”Pokémon Go is a real game-changer,” Hirai said. “I’m very interested in the fact that it has the potential to really change the way people move, literally.”Sony Computer Entertainment established a wholly owned subsidiary dedicated to mobile games in May this year, only two months before the success of Pokémon Go surprised the entire industry. Within a few weeks, Niantic’s game was being touted as the most popular ever mobile launch in the United States. Related JobsSenior Game Designer – UE4 – AAA United Kingdom Amiqus GamesProgrammer – REMOTE – work with industry veterans! North West Amiqus GamesJunior Video Editor – GLOBAL publisher United Kingdom Amiqus GamesDiscover more jobs in games Significantly, the knock-on effect of that surge in popularity pushed Nintendo’s market cap past Sony’s, which no doubt caught Hirai’s attention. However, our own Rob Fahey warned against the wisdom of following in Pokémon Go’s wake, saying, “I can think of no other franchise that would fit the Pokémon Go model’ well enough to make for an appealing game.”Sony’s subsidiary, ForwardWorks, is the tip of the spear for Sony, with Hirai noting that, “[mobile gaming] is something we are aggressively getting into… It’s quite a shift from being just a console-based business to being on mobile phones as well.” ForwardWorks will create games based on Sony’s IP, initially focusing on the mobile markets in Japan, China and South Korea.”Mobile gaming is a very important part of the Japanese market and therefore we’ve created a wholly-owned subsidiary that’s completely dedicated to mobile gaming. They’ll be coming out with titles.”Celebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The Mobile newsletter and get the best of GamesIndustry.biz in your inbox. Enter your email addressMore storiesSony’s cross-play deal seems a smart solution to a complex problem | OpinionThe royalty Sony and Epic agreed to open up cross-play on PlayStation has caused anger – but it’s a nuanced response to the growing complexity of the industry’s revenue modelsBy Rob Fahey 5 days agoSony facing lawsuit over PlayStation Store exclusivityPlatform holder stopped allowing third party stores to sell digital downloads in 2019By Danielle Partis 6 days agoLatest comments (2)Jordan Lund Columnist 0Sign inorRegisterto rate and replySign in to contributeEmail addressPasswordSign in Need an account? Register now.